Product Designer with Engineering Roots

Blending creativity and insight to make an impact

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My Work

A few of the things that I’ve worked on

Helping ensure that client sales teams are best equipped

Showcasing technology, building culture, and advocating for design

Driving venue growth and patron loyalty

Hi! I'm Alfonso

I’m a Product Designer with a unique blend of experience: roughly 2 years of design in B2B/SaaS spaces, transitioning from 13+ years in mechanical engineering, and leading several diverse freelance design-related projects. Throughout my professional life, I’ve produced impactful results for startups, small independent businesses, large corporations, and communities. I’ve effectively collaborated with multi-disciplinary teams, and continued to be an advocate for the end user. Empathy is baked into my personality, I’m passionate about creating sleek, user-centered solutions, and my diverse professional background has helped me see the bigger picture and understand overarching business goals. When I’m not deep in design, I enjoy traveling, electronic dance music, and spending time with my partner and our miniature schnauzer. Please have a look around, and feel free to reach out! 👋

My Process

How I approach Product Design

My process blends multiple Product Design frameworks, emphasizing creativity, collaboration, feedback, and data-driven decisions. It can be outlined as follows:

  • Define the problem and gather requirements
  • Conduct research and refine problem statements
  • Explore and evaluate potential solutions
  • Collaborate with teammates, stakeholders, and users to finalize solutions
  • Increase design fidelity with iterative feedback loops
  • Perform usability testing and incorporate findings
  • Partner with developers and stakeholders to implement solutions
  • Measure performance, iterate, and optimize designs

Get In Touch

Thanks for stopping by! Want to chat about design or a potential opportunity? Here’s where to find me: