Hi! I'm Alfonso
I’m a Product Designer with 2 years of design experience after 13+ years as a Mechanical Engineer. My career blends user-centered principles, a passion for design, and alignment with business goals to produce effective end-to-end results for users. I have produced results for startups, corporations, and communities with worldwide impact. When I’m not deep in design, I enjoying traveling, electronic dance music, and spending time with my partner and our miniature schnauzer. Please have a look around, and feel free to reach out! 👋
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My Work
A few of the things that I’ve worked on
To help ensure that client sales teams are best equipped
Starting a design system, creating demos, and advocating for design
To drive music venue growth and increase patron loyalty
My Process
How I approach Product Design
Product (UX) Design uses a variety of effective frameworks to solve design problems. They often follow a cycle of discovery, design, and iteration. My process blends these frameworks, emphasizing creativity, collaboration, feedback, and data-driven decisions. It can be outlined as follows:
- Define the problem and gather requirements
- Conduct research and refine problem statements
- Explore and evaluate potential solutions
- Collaborate with teammates, stakeholders, and users to finalize solutions
- Increase design fidelity with iterative feedback
- Perform usability testing and incorporate findings
- Partner with developers and stakeholders to implement solutions
- Measure performance, iterate, and optimize designs
Throughout the design process, some of the methodologies and deliverables that I apply and produce include:
- Agile, Auto Layout, Basic HTML, Design Systems, High-Fidelity Mockups, Information Architecture, Interaction Design, Personas, Prototypes, Responsive Design (Desktop, Mobile, Tablet), Site Maps, Sketching, Style Guides, Usability Testing, User Flows, User Journeys, and Wireframes
As I develop my designs, I prefer to keep developers, PMs, and stakeholders continuously informed, as this reduces the risk of any surprises or re-work. When the process is constrained by time or resources (it often is), I will usually make a determination about what steps add the most value and give those most of my energy.
Get In Touch
Thanks for stopping by! Want to chat about design or a potential opportunity? Here’s where to find me: