Product Designer with Diverse Roots

Blending creativity, insight, and a diverse background to drive impact

NOTE: this website is optimized for viewing on desktop viewports

My Work

A few of the things that I’ve worked on

Highspot, enterprise project: a desktop web & mobile experience helping to ensure client sales teams are best equipped

66degrees, role overview: showcasing technology, building culture, and advocating design for a Google Cloud Premier Partner

Passion project: driving venue growth and patron loyalty while rewarding music lovers

Hi! I'm Alfonso

I’m a Product Designer with a unique blend of experience: roughly 3 years of design in B2B, B2C, and SaaS spaces, transitioning from 13+ years in mechanical engineering, and leading several diverse freelance design-related projects. Throughout my professional life, I’ve produced impactful results for startups, small independent businesses, large corporations, and communities. I’ve effectively collaborated with multi-disciplinary teams, and continued to be an advocate for the end user. Empathy is baked into my personality, I’m passionate about creating sleek, user-centered solutions, and my diverse professional background has helped me see the bigger picture and understand overarching business goals. When I’m not deep in design, I enjoy traveling, electronic dance music, and spending time with my partner and our miniature schnauzer. Please have a look around, and feel free to reach out! 👋

My Process

How I approach Product Design

My process blends multiple Product Design frameworks, emphasizing creativity, collaboration, feedback, and data-driven decisions. It can be outlined as follows:

  • Define the problem and gather requirements
  • Conduct research and refine problem statements
  • Explore and evaluate potential solutions
  • Collaborate with teammates, stakeholders, and users to finalize solutions
  • Increase design fidelity with iterative feedback loops
  • Perform usability testing and incorporate findings
  • Partner with developers and stakeholders to implement solutions
  • Measure performance, iterate, and optimize designs

Get In Touch

Thanks for stopping by! Want to chat about design or a potential opportunity? Here’s where to find me: